Yamocheztoi: Enhancing Online Visibility for a Digital Restaurant

Project Overview:
Yamochetoi is a modern online restaurant platform designed to deliver a seamless dining experience through an intuitive interface and robust digital presence. I was brought on board to elevate its online visibility and customer reach through strategic SEO and targeted social media advertising campaigns.

My Contributions:

• SEO Optimization:

  • Conducted in-depth keyword research to align content with customer search intent.

  • Improved on-page SEO by optimizing meta tags, descriptions, and page structure for better search engine ranking.

  • Enhanced website speed and mobile-friendliness to boost organic search performance.

• Facebook & Instagram Advertising:

  • Designed and executed data-driven ad campaigns to attract potential customers and retain existing ones.

  • Leveraged audience segmentation and retargeting strategies to maximize ROI.

  • Created engaging ad creatives that aligned with the brand’s identity and messaging.

• Analytics and Reporting:

  • Monitored campaign performance using tools like Google Analytics and Facebook Ads Manager.

  • Provided actionable insights to continuously improve ad performance and user engagement.

Key Achievements:

• Increased organic traffic by X% within [specific time frame].

• Boosted customer engagement through ad campaigns with an average click-through rate (CTR) of X%.

• Enhanced brand awareness and customer retention by driving targeted traffic to the website.

Tools Used:

• Google Analytics

• SEMrush

• Facebook Ads Manager

• Canva